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On Fire 🔥

by Editorial Team 18 February 2025
We explore the thoughts of artists and music sharing. In today's digital age, discovering new music has become more accessible than ever due to online platforms like Spotify, SoundCloud, and download services such as Beatport. While traditional methods of exploring music, such as visiting record shops, have diminished in popularity, the process of musical exploration remains significant and enriching, especially when one encounters a standout track. For performing artists, the quest for fresh music is a continuous endeavor, often regarded as equally important as the performance itself. This raises an interesting question: is it appropriate for artists to keep the details of their music sources confidential? This topic invites further discussion from some of the South West DJs and producers on the nature of music discovery in the modern landscape.
Hey folks! Ben Holtam here—aka DJ BenG—your go-to guy for all things beats, basslines, and good vibe
by Ben Holtam 10 February 2025
Hey folks! Ben Holtam here—aka DJ BenG—your go-to guy for all things beats, basslines, and good vibes in the South West. As we gear up for another epic summer, I’ve rounded up the must-hit music festivals of 2025 across Cornwall, Devon, and beyond. Whether you're an avid raver, a wellness enthusiast, or a family seeking entertainment, the South West's festival scene caters to your needs. Let’s dive in!
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New DeepMind Update Enables Google AI to Generate Soundtracks for Video Clips

Discover how the latest update is transforming Google's video-to-audio (V2A) technology.

Google has recently introduced a new update to its video-to-audio technology, enabling users to incorporate AI-generated scores, sound effects, and dialogue into their video clips. The technology, as explained in a blog post from Google, utilizes a combination of video pixels and natural language text prompts to create immersive soundscapes that complement the on-screen action. This latest development is a significant advancement towards making generated movies more realistic and engaging, marking a major leap forward in the capabilities of video editing tools.

A poster for little south with a crowd in the background

DeepMind, a research laboratory established by Google dedicated to Artificial Intelligence (AI), has highlighted the capability of its technology to comprehend raw pixels without the need for text prompts, though utilizing them can enhance the precision of the software. The newly developed feature allows for an advanced level of control where the system, known as V2A, can create an extensive range of soundtracks corresponding to any given video input. Users also have the option to provide a 'positive prompt' to guide the output towards desired sounds, or a 'negative prompt' to steer away from undesirable sounds, as stated by a Google spokesperson. While the update has not yet been made publicly available, there are ongoing efforts to address various limitations and continue with further research and development. It's crucial to note that the quality of the audio produced is directly influenced by the quality of the video input, with anomalies or distortions in the video data that fall outside the model's training range potentially resulting in a decrease in audio quality.


Explore these example clips showcasing the technology in action below.

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Editorial Team • 15 July 2024
by Editorial Team 18 February 2025
We explore the thoughts of artists and music sharing. In today's digital age, discovering new music has become more accessible than ever due to online platforms like Spotify, SoundCloud, and download services such as Beatport. While traditional methods of exploring music, such as visiting record shops, have diminished in popularity, the process of musical exploration remains significant and enriching, especially when one encounters a standout track. For performing artists, the quest for fresh music is a continuous endeavor, often regarded as equally important as the performance itself. This raises an interesting question: is it appropriate for artists to keep the details of their music sources confidential? This topic invites further discussion from some of the South West DJs and producers on the nature of music discovery in the modern landscape.
Hey folks! Ben Holtam here—aka DJ BenG—your go-to guy for all things beats, basslines, and good vibe
by Ben Holtam 10 February 2025
Hey folks! Ben Holtam here—aka DJ BenG—your go-to guy for all things beats, basslines, and good vibes in the South West. As we gear up for another epic summer, I’ve rounded up the must-hit music festivals of 2025 across Cornwall, Devon, and beyond. Whether you're an avid raver, a wellness enthusiast, or a family seeking entertainment, the South West's festival scene caters to your needs. Let’s dive in!
by Editorial Team 7 February 2025
Making her Little South debut, Sugarshaker is no stranger to the South West dance music scene having played at clubs and festivals across the region. Sugarshaker is a house, trance and techno DJ and this mix will bring a smile to your face. Expect a progressive mix with stabs of mood-lifting trance. We caught up with Sugarshaker where we learned about her DJ history and past and future residencies!
by Editorial Team 29 January 2025
The curators of the West Cornwall raves are currently preparing for their next event scheduled for May 2025. This event will take place in the fields of West Cornwall, near the village of Zennor. A lineup of DJs, including Ambassador 626 Kavos, Charlie M, Deckhead, DJ Brady, Lady Embrace, Ste Ellis, and Steve Lid, among others, will be performing. The event is a collaborative effort involving prominent dance music promotion groups such as Raw Rotation, Inception, Kernow Rave Culture, and TNT.
by Editorial Team 24 January 2025
The Paradhis Festival is a new summer event scheduled for July 4th to 6th, 2025. It will be held at Boconnoc Estate in Cornwall, providing a picturesque setting. The festival focuses on the themes of music, wellness, and nature, aiming to create an enriching experience for attendees.
by Editorial Team 24 January 2025
In episode two of our 2025 podcast mix series, we feature Reece Johnson, known for his ability to blend contemporary and classic tracks into vibrant mixes. His latest funky house mix embodies the essence of summer, showcasing an array of carefully selected songs. In the following section, Reece shares insights about his upcoming projects and what listeners can expect from him this year.
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