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On Fire 🔥

I had the pleasure of catching up with Andy Bacon, the founder of Sonar Events, to dive deeper into
by Ben Holtam 2 April 2025
I had the pleasure of catching up with Andy Bacon, the founder of Sonar Events, to dive deeper into what makes Sonar so special, its journey so far, and what we can look forward to this year.
by Editorial Team 2 April 2025
Ivybridge and Rural Police reported that officers responded to notifications of an ongoing rave at Cadover Bridge around 07:00 BST.
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New DeepMind Update Enables Google AI to Generate Soundtracks for Video Clips

Discover how the latest update is transforming Google's video-to-audio (V2A) technology.

Google has recently introduced a new update to its video-to-audio technology, enabling users to incorporate AI-generated scores, sound effects, and dialogue into their video clips. The technology, as explained in a blog post from Google, utilizes a combination of video pixels and natural language text prompts to create immersive soundscapes that complement the on-screen action. This latest development is a significant advancement towards making generated movies more realistic and engaging, marking a major leap forward in the capabilities of video editing tools.

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DeepMind, a research laboratory established by Google dedicated to Artificial Intelligence (AI), has highlighted the capability of its technology to comprehend raw pixels without the need for text prompts, though utilizing them can enhance the precision of the software. The newly developed feature allows for an advanced level of control where the system, known as V2A, can create an extensive range of soundtracks corresponding to any given video input. Users also have the option to provide a 'positive prompt' to guide the output towards desired sounds, or a 'negative prompt' to steer away from undesirable sounds, as stated by a Google spokesperson. While the update has not yet been made publicly available, there are ongoing efforts to address various limitations and continue with further research and development. It's crucial to note that the quality of the audio produced is directly influenced by the quality of the video input, with anomalies or distortions in the video data that fall outside the model's training range potentially resulting in a decrease in audio quality.


Explore these example clips showcasing the technology in action below.

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Editorial Team • 15 July 2024
I had the pleasure of catching up with Andy Bacon, the founder of Sonar Events, to dive deeper into
by Ben Holtam 2 April 2025
I had the pleasure of catching up with Andy Bacon, the founder of Sonar Events, to dive deeper into what makes Sonar so special, its journey so far, and what we can look forward to this year.
by Editorial Team 2 April 2025
Ivybridge and Rural Police reported that officers responded to notifications of an ongoing rave at Cadover Bridge around 07:00 BST.
by Editorial Team 21 March 2025
Alkie, one half of the Symbiosis duo, has created an inaugural mix that highlights his favourite house sounds. This episode showcases a variety of tracks that have resonated with him over time. Listeners can expect to traverse the house music spectrum throughout the mix. Alkie is a noteworthy addition to the house music landscape.
by Editorial Team 7 March 2025
We are pleased to introduce a new artist who specialises in the intersection of high tempo tech house and techno music. Mazarus has been developing her DJing skills over the past three years, during which time she has performed at numerous events and shared lineups with established artists across the South West of England. This podcast mix showcases her current punchy tech house sound which we love!
by Editorial Team 22 February 2025
Tim French, a DJ and producer from Plymouth, steps back into our podcast spotlight, known for his Progressive House, Breaks, Melodic, and Techno sound. He has previously held residencies at notable venues in the South West, including the Dance Academy and The Warehouse in Plymouth. Tim is recognised for his progressive and melodic music styles, which he showcases at venues throughout the region. This podcast mix features his signature sounds, including tracks commonly heard in his Cosmic Sounds DJ sets.
by Editorial Team 18 February 2025
We explore the thoughts of artists and music sharing. In today's digital age, discovering new music has become more accessible than ever due to online platforms like Spotify, SoundCloud, and download services such as Beatport. While traditional methods of exploring music, such as visiting record shops, have diminished in popularity, the process of musical exploration remains significant and enriching, especially when one encounters a standout track. For performing artists, the quest for fresh music is a continuous endeavor, often regarded as equally important as the performance itself. This raises an interesting question: is it appropriate for artists to keep the details of their music sources confidential? This topic invites further discussion from some of the South West DJs and producers on the nature of music discovery in the modern landscape.
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