Our latest episode introduces Jay Sundance, a talented DJ and producer originating from the vibrant music scene of West Cornwall. With a diverse range of performances that have taken him to stages across the region, Jay is known for infusing his DJ sets with an infectious and uplifting dance sound that keeps the crowd moving. Jay shares insights about his latest project - a new late-night event designed specifically for the discerning and sophisticated club-goers of Penzance. Read on to learn more about Jay's journey and his innovative approach to creating memorable experiences on the dance floor.
Please introduce yourself to those unfamiliar with your DJ sound.
Hi and thanks for having me back with a Little South podcast, it’s been a while and for those who don’t me I’m Jay Sundance. Some of you who know me will also know I produce under to alter egos, Dj Sundance and Run Flat. I’ve been a dj in Cornwall and further afield for the past 25 years and started off way back when there were no mp3’s!
What are your highlights of the past year and what is planned for the future?
This past year has seen my tracks hit 40 million tiktok streams and several BBC music introducing plays. Also my record label Sundance Studio Recordings was born last year. I needed my own official label to release music on because I was fed up with the lack of royalties streaming sites pay independent artists and the unfair percentages record labels take. Please take a moment to think about supporting independent artists and buying your tracks from time to time. It’s yours forever, it will never get removed from your playlist and you’ve helped keep an artist eating. If you’d like to check out the label please visit my website as a reward there are a few tracks I’ve made available for free download and if you so feel like supporting there are others you can purchase.
Towards the end of last year I set up a new dance event, FAB (Frequency and Bass) our launch party was Dec 6th last year and we sold out. FAB is a new exciting uplifting vibe in dance music. We create style and groove and appeal to the more mature clubber. Come join us in this intimate and exclusive party and grow with us at our next event which will be April 6th at The Front Room Bar kitchen Penzance 8pm to 1am -
Get tickets here. In this mix I’ve created for little south are some of the tracks I love to play out live at FAB. You can also catch me playing at Wetback Cowboy 2 party March 30th with a peak 3am set, such a good fun party.
Tell us something positive to inspire future artists.
As far as I’m concerned if you want to make it as a pro dj these days, and let’s face it you can teach a monkey to dj in 10 mins with today’s equipment and the market is totally over saturated with every one and their nan who now think they are dj’s, you need something to make yourself stand out from that crowd. This is why it’s essential to get into producing, and getting your music out there. Leant to create a live performance when you’re doing live gigs. Find new skills that will help you perform and give yourself the edge over the rest. Play live instruments or have a keyboard on stage with you. You can’t just be a dj now, create something that only you do and no one else. Then get good at marketing and use film and vision to get a following. Get these things right and you’ll get more interest and bookings. Also being able to diversify your dj style will also help, so if you can play different styles of house, nu disco, some techno, maybe some classic trance, etc you’ll be able to find more work.
Talk us through your podcast mix track selection.
In this latest 14 track mix for Little South titled ‘Time Lapse’ you’ll find some of my favourite uplifting pumping house tracks I play out live, some of which have the old skool retro feel to them. There’s even a Run Flat track in here, if you can tell me which one I’ll send you a free copy. My dj energy and style has always been about upbeat uplifting dance music and keeping that groove and energy high. As this mix progresses and we reach the climax, towards the end, I notch it up to take you just that little bit higher.
Enjoy and keep dancing,
JS xx
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